The NRK and TONO deal
Build upon NRK and NGDS/NOAA/DMSP/Tor Øra
NRK - Norwegian Broadcaster and the Norwegian version of RIAA - TONO has come to a new agreement of how the broadcaster will pay for usage of music in their shows. The agreement include details on how the broadcaster can distribute the shows to the Norwegian public through internet.
Den nye avtalen er moderne i europeisk allmennkringkastingssammenheng, sier juridisk direktør Olav Nyhus i NRK. NRK får nå rettigheter til å podkaste radioprogrammer med inntil 70 prosent musikk. Ordninger som streaming on-demand, er også tydeliggjort. I en redaksjonell sammenheng kan NRK for eksempel legge ut sangen «Levva livet» som streaming i en artikkel når Åge Aleksandersen fyller 60 år neste år.
I did not think more of it than, ok they got a new deal at the time. Yesterday tho, NRKbeta (NRKs sandbox for technology and new media) published a article about their radio program “Vår daglige Beatles”:
In this series from 2001, journalists Finn Tokvam og Bård Ose tells the story of every single Beatles tracks ever made, chronologically. Each episode contains a 3 minute story about each track (sadly for our international visitors - in Norwegian) and the actual Beatles tune.
This is - as far as we know - the first time you can download the Beatles’ music legally. Neither iTunes nor Amazon have The Beatles in their music stores.
Since they already have published the podcast open to the world with instructions in English, I guess they don’t have any restriction to make it available to the Norwegian public only.
After reading that article a few questions popped up in my mind. First of all, what restriction do I have? Can I edit out the music for personal usage? If I can, will I be able to share howtos on my website / social services? If I can’t, NRK first of all have to inform the user about this, but how do they restrict it? A button that you agree on the restriction for every episode? each season? one time only?
This questions is specially important when you look forward on their future plans. If you follow their current guidelines it seems that you have legal access to a lot of music. The future of this will be very interesting to follow.
Tags: music, nrk, nrkbeta, podcast, rights, tono
